PHOTOGEN INC. // New Brand Identity!


Brand identity by dschwen

I am super excited to share the new identities of all of our companies! This is our eleventh year of business and as our work and businesses grow and become more refined, so do our brands. Last year, we took on the big project of updating all of our websites and this year brought along the next phase of that project, which was to unify all of the brands. We worked with the brilliant mind of David Schwen of Dschwen to bring this all together and I am SO happy with how it turned out! Each company still has it's own individual presence, while still feeling cohesive with all we do here in the studio. 

PHOTOGEN INC. is a luxury wedding photography brand that takes me around the world to photograph weddings. Our sister company, Rivets and Roses, is an affordable wedding photography studio, serving the Midwest and features the work of six different artists. Part of the new identity was creating branding that separated the different price points and client base of work. As PHOTOGEN INC. grows, it has become more grown up and refined, while still staying a bit badass. The Rivets and Roses brand took on a friendlier font that is more approachable! 

You can check out all of our other brands at the sites below: