The first time I went to the website for Munster Rose, I thought to myself, "Who is this? I MUST meet her!" For a florist site, it was bold, edgy and very sassy. Basically, it had SO much personality that I couldn't help but want to know more about this company! Fortunately, over the last couple of years, I have had the extreme pleasure of working with Jackie, the owner and artist of Munster Rose, on several jobs. Her work always blows me away and we've collaborated on everything from test shoots, engagement sessions, weddings and even editorial work for magazines and ad campaigns. In my opinion, Jackie is one of the most professional and also one of the most artistic florists I've ever worked with. If you give her an idea, she will totally go above and beyond to create something beautiful! We wanted to know what makes Munster Rose so special and also, what advice such a great florist has for all of you brides planning your big day!
Q. You have incredible style. Hands down. What kind of resources did you use to gather inspiration for designing florals for your clients?
A. Thanks so much! Well, of course we follow all the popular wedding blogs (Style Me Pretty, 100 layer cake, Wedding Chicks), but maybe more importantly we try to stay in touch with current fashion and design trends via websites like Trendland and Dezeen, which help us draw from an inspiration pool that lies outside of the wedding industry.
Q. What are the first steps a client should consider when booking their florist?
The kinds of flowers and style of the arrangements are in part determined by all of the other factors in your wedding—the venue, the dress, the shoes, the décor—so the better you understand the look and feel you want for your wedding day, the more productive you’re initial meetings with your florist will be. But most importantly: Find a florist whose work gets you excited about flowers!
After finding a style that you gravitate towards, make sure you hire a florist that you actually like. A good florist is a florist that “gets” you and your vision and that should be fairly obvious in your initial meeting. The planning process should be fun!
Q. How would you describe the style of Munster Rose?
A. We try to create pieces that are appropriate for each couple and their venue, using a “floral language” that is smartly-styled and up-to-date. Sometimes that means we do vintage and barnyard. Other times it means we create florals that are elegant and modern. Mostly, we just try to design flowers that help make your wedding a little more awesome.
Q. You tend to go above and beyond as a florist. What is a unique piece you have made for a client?
A. We’ve been blessed with a lot of brides who are looking for something unique or extra- ordinary, but one of our favorite pieces to date was probably the bridal bouquet for Alyson Newquist. She asked for a “gigantic cascading” bouquet with tons of texture and earthy bits. In the end, the bouquet weighed 15 pounds and was 2 feet long--full of seed pods and petal-y goodness. We LOVED it!
Q. How does the venue choice and time of year affect the choice of flowers and design?
A. The venue choice is HUGE! Venue affects the flowers probably more than anything else. I almost always advocate for adjusting your flower choices so that they are in tune with their surroundings rather than ignore the architecture and style of the venue to get a certain flower. Flowers are flexible and can be tailored whereas most venues just are what they are!
We also like to embrace seasonality. There are many blooms that are unique to each season. Generally, spring weddings warrant spring flowers; fall weddings warrant fall flowers.
Q. What was your philosophy in investing in the florals / details of a wedding day (money wise)?
A. You only get married once, so do it up! Decide what’s important and delegate funds to those aspects. Our top recommendations for investments are:
- Photographer (the photos of your big day will decide, in part, how you remember it. So get a good one!)
- Florist/designer (of course)
Details make the wedding day, and make your wedding unique. Pay attention to those aspects. And don’t forget that, as with most things in life, you get what you pay for.
Q. How many weddings to you do each year?
A. This season we have about 45 weddings on the books, but that number really depends on the size of the weddings. Some weekends we’ll only take on one wedding (if it’s a large event) while other weekends we’ll take 2-3 smaller events. We are hands-on studio and it’s important to us that each client get the attention they require and deserve.
Q. What are some hot trends for florals right now?
A. Ombre arrangements are pretty hot. Also, looser botanical designs with more depth and movement are on-trend this season. After a few years hiatus, foliage and fillers are making a comeback--people are straying away from the perfectly-compact bouquet of the Noughties.
Q. What advice do you have for brides who are planning a stylish wedding that incorporates so many details?
A. Three words: Hire a planner. Even the most organized bride or groom will need someone to keep things running smoothly on their wedding day. A planner is essential for organizing all those details and giving you time to enjoy the day rather than worry about whether or not the tables will be cleared in time for the band to setup.
You can also check out Munster Rose on Facebook.